Entain recently released the numbers for its UK sportsbook between the 2017-18 and 2021-22 seasons. The online gambling platform has reported a 59% hike in the number of bets placed.
Besides this, the global sports betting platform also announced the debut of Wrexham AFC in League 2 of the English Football League. Wrexham AFC has received a promotion from the Nation League with the support of Hollywood.
That is why Entain has shed some light on the Wrexham Effect in global sports betting. Hollywood stars like Rob McElhenney and Ryan Reynolds started leading Wrexham AFC back in 2020. Soon after, Entertain made a breakthrough in the UK, noting a 59% surge in bets during the 2021-22 season.
For a better understanding, the Championship League, League 1, and League 2 witnessed a 15%, 32%, and 24% surge, respectively. Not only this, but the old rivals of Wrexham AFC, Notts County FC, have also experienced an 89% growth in bets during the season.
According to the latest betting news, The Wrexham Effect was also seen on the other side of sports betting by Entain Australia. The Australian branch witnessed a 781% boost in the number of bets on Wrexham AFC games between the 2019-20 and 2022-23 seasons.
As for the US, the number of bets placed on Wrexham games on BetMGM has shown an unprecedented 3818% uptick from 2021-22 to the 2022-23 season. The status of the new owners has been a massive reason behind the team’s popularity in the States.
This popularity has radiated into NBA and Formula 1 as well. Both sports have been seeing a steady rise in the number of bets thanks to the Wrexham Effect. Dominic Grounsell, the CCO at Entain, also praised the progress, saying it shows how modern fans are engaging with their favorite sport.